An E-book that includes your marketing message and a link to your website is a proven technique in viral marketing. This method uses the multiplication effect to “explode” the distribution of your message by willing participants.
This is the basic principle that was used by Hotmail to get established. When the two founders set up their free email system, all the messages that were sent by subscribers had a text message at the bottom which identified Hotmail as the origin. People who sent emails to their friends advertised the free email site.
Using viral E-books as a marketing method is cheap. It doesn’t take long to set up and it’s even quicker if you use rebrandable E-books that have been written by others. Just use your favorite search engine and do a web search. You will find many rebrandable E-books that are available on whatever subject you are interested in and that apply to your e-business. One method of distributing the E-book is to offer it to visitors in exchange for subscribing to your newsletter. If they pass it on to their friends and family it will promote your business for you.
E-books are capable of reaching a large audience and are limited only by the enthusiasm of the participants.
E-books are fairly easy to create. It’s possible to produce your own E-books by combining articles that you have written or have gotten from public domain sources, such as directories.
A common approach is to use material that has Private Label Rights, including articles and reports that have been written specifically for that purpose, for that niche. Using a portion of a larger work that you have prepared such as the first three chapters of a large E-book could also be used as a viral E-book.
If you are a savvy writer with great English grammar skills, you should consider writing eBooks. It pays very well and you can do it in the comfort of your own home. It is very simple to write up an eBook. All you need to do is have Microsoft word and the internet. Do some research first on the topic. Know everything you can know about it, read up on it and save some quotes in your favorites area. You may want to stop by the local library to pick up some books on the topic too. That will help you when writing up your eBook. eBooks should be between 50 – 75 pages depending on the topic and what the assignment is.
After you have thoroughly researched your topic and you know a lot about it you want to create a table of contents. You want the chapters to flow freely from one thought to the other. Make sure you cover as much as you can about the topic and title each chapter, writing a few notes about what you want to write about -which you will delete later.
The next step would be just to get started on it! Start writing creatively, from your heart, not just spitting out facts on a paper. People are reading your eBook because they do not want to read and search for information located everywhere about a specific topic. They want a concise, easy to read; interesting eBook they can print out and curl on the couch with. It goes without saying that no one should ever plagiarize; not only is it unlawful, it is disrespectful.
Always spell check and edit your work by reading it when you have finished. Polish it off by organizing each chapter into an eBook. Come up with a savvy title that catches the audience. If you really enjoy this line of business, you could do this full time and quit your day job.
